Hi. I'm Reinhard Krug. This studio was founded to support brands in their mission to bring change to the world.

I was born in 1982 and grew up trilingual as half South African and half German. English, Afrikaans and - of course - German.

In addition, I have been lucky enough to have lived and spent time in many parts of the world. These include Nairobi, Dubai, Cape Town, Hamburg, Beijing and London.

London is also where I started my career, after completing my Master of Arts in International Contemporary Arts & Design Practice from the University of East London.

In a career spanning almost 15 years, I have worked for renowned agencies, helping small local companies and large international corporations to build their brands and promote their products and services.

I have written scripts for TVCs, created concepts for advertising campaigns, designed logos and identities, developed ideas for social media and developed visuals.

My work has won international awards, e.g. in Cannes, the Red Dot Award, ADC and IF Design Award. Work has also been seen on Trendhunter, The Inspiration Grid, Lürzer's Archive and DeMag.

I developed a particular passion for brands that do good. Among them WWF, Misereor, Followfish and the fair trade brand Café Intencíon.

Since 2021 I have been using my skills and experience to make a positive contribution and make the world a little better - by helping brands do the same.

Do good

I want to act sustainably, socially, long-term and ethically. I want to leave behind a planet that's better off. This also means disengaging from people and projects that do not live up to this. Racism, sexism and any form of intolerance will not be tolerated.

Be kind

I treat my environment as I would like to be treated myself. This includes an honest and open exchange, as well as being respectful at all times – always at eye level. No matter whether you're the customer, part of my team or a service provider.

have fun

For me, every project is linked with passion. I stand behind what I do and feel co-responsible for the success of my clients. It's important to have fun on the journey – something I want to pass on to my clients.