BUSINESSDOC

Strategy
Art Direction
Brand

The healthcare industry is changing. Driven by digitalisation, the doctor is increasingly becoming a healthcare consultant. BUSINESSDOC has made it its business to support physicians with the most important know-how in order to master economic, organisational and numerous other tasks in the best possible way. In this way BUSINESSDOC ensures that doctors can once again take care of what is most important to them: Their patients. A completely new and comprehensive corporate design was developed for BUSINESSDOC and the BUSINESSDOC Academy, the brand's continuing education programme.

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brand identity
Digital first: The BUSINESSDOC design breaks with the classic visual habits in the healthcare segment and presents itself as modern and timeless. The logo is animated and changes depending on the business area. The colours are strong and lively. The design grid is clear, tidy and modular. The result is a strong, changeable and unique brand with high recognition value - whether in print, digital or moving image.
Art Direction & Layout Principle

Whether digital or classic - the layout design of BUSINESSDOC can be perfectly applied to a multitude of channels. Whether print ad, social media postings, or on the website.

Speaking of website: With its clear structure it offers the user easy orientation. Have a look at businessdoc.de

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editorial design

In addition, an editorial design was developed for the numerous white papers, handouts and tips that are made available to medical professionals. Here exemplified by the BUSINESSDOC Top Hacks - a compilation of helpful tips that help in the daily life of doctors.

Gallery
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