KACHING
Strategy
Art Direction
Brand
KACHING is the new audio-visual format, for smart business moves that pay off. In the podcast, Junior Soma chats with successful people from the business, investment & tech world and share their best practices. The knowledge shared is meant to motivate and inspire aspiring Entrepreneurs & Innovators to follow their own path to success.
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brand identity
I helped create the brand. In a workshop, the strategic positioning, corporate vision, brand values and tonality were defined. The entire appearance was then formed from this.
The logo is a simple lettering, which exists in many different variations. On the one hand, it stands for the guests with their different backgrounds, but also for the fact that success can look different for everyone. Overall, the look of the brand is modern, fresh and technological - reinforced by the high contrast of the dark color areas and the accents in neon.
Video & Sound
Additionally, the intro and short intro track for KACHING were created, as well as social media templates and cover art for the podcast itself.
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