Bankhaus Neelmeyer
The private bank from the Hanseatic city of Bremen looks back on a long history. And although they are a rather smaller financial institution in the private banking segment, they too offer their clients state-of-the-art services and sound know-how. The brand image should reflect this. Strategically, we therefore positioned the bank as the modern provider of care - one of the twelve brand archetypes. We brought this claim to the point with a new slogan: Wealth deserves trust. This work was created during my time as Creative Director at TRACK.
Layout
For the new corporate design, we kept the logo and the color scheme. Everything else was revised. We started by developing a new layout grid that is clean and modern, giving the brand a high quality look that is reminiscent of a fashion editorial.
Website
The website has also been completely rebuilt and refreshed. It is now more user-friendly and much clearer. Click here for the website.
We cropped the images in unusual ways and used intriguing perspectives to draw the viewer's eye. The images break with conventions and clichés of private banking and deliberately move away from mahogany desks, golfers, expensive cars and yachts – situations you see in other private banking communications. Instead, we chose to focus on the true value and benefits Neelmeyer brings to people's lives.
Gallery
