BMW CE 04
Campaign
Art Direction
Strategy
BMW has been working on concepts and solutions for the future of urban mobility for over 10 years. Expanding their electric fleet to include a bike only makes sense. The BMW CE 04 is the starting point for a new era. It has a range of intelligent connectivity solutions that integrate seamlessly into the everyday life of its riders that includes everything from navigation to clothing. United by the hashtag #PluggedToLife, a new foundation is laid for the future of electric mobility at BMW Motorrad.
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Launch Campaign
At Track, we developed the strategy, communicative positioning and campaign look together with the client.
Production
The shooting took place in Berlin and was produced by Victor Jon Goico and Alex Butaud. DOP was Julian Holzwarth.
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