OLB Bank
New positioning. New claim. New logo. New look. OLB is repositioning itself. Away from being a regional provider in the north of Germany, towards becoming a national financial services provider. So we defined OLB as a maker of possibilities among banks and, together with them, developed a suitable claim that promises exactly that: when your ideas become plans. Furthermore, the bank was positioned as a modern financial institution that, in addition to competent advice, also relies heavily on digital offerings. Everything flowed into a completely new and comprehensive digital style guide. This work was created during my time as Creative Director at TRACK.
In order to visually distinguish OLB from the classic appearances of other banks, we opted for an independent, high-quality black-and-white look for its photography.
Additionally, we developed the first campaigns in the new look. At the agency TRACK, we developed motifs and TV commercials to draw the attention of existing and new customers to current offerings and the new OLB. The bank also broke new ground in terms of media and launched the film in cinemas as well as on social media. In addition to my role as Creative Director, I also served as the photographer for the campaign.
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